The Evolution of Out-of-Home Advertising: From Billboards to Digital Screens
Introduction: Out-of-Home (OOH) advertising has evolved from traditional billboards to dynamic Digital Out-of-Home (DOOH) screens. This transformation leverages technology to create more engaging and effective advertising experiences. What is DOOH? Digital Out-of-Home (DOOH) advertising uses digital screens to display dynamic content such as videos and interactive media, enhancing engagement compared…
